The best AI visibility tools in 2026, compared.
The cheapest paid AI visibility trackers are Otterly Lite at $29/mo and CitationDesk Pro at €29/mo. Free options: CitationDesk’s readiness score, AthenaHQ’s free plan and HubSpot’s one-time grade. Larger-team plans run $250 to $699 a month, and Profound is priced on request.
An AI visibility tool (also called a GEO or answer-engine-optimization tool) tracks whether answer engines such as ChatGPT, Perplexity, Google AI Overviews and Gemini mention and cite your brand, and tells you what to fix when they don’t. Below: every main tool by entry price, free option, engines covered and who it fits.
Want the interactive side-by-side with a per-tool deep-dive? See the full comparison hub — or score your own site free.
Pricing at a glance
Prices re-checked 24 September 2026 on each vendor’s own pricing page.
- FreeCitationDesk readiness score · AthenaHQ free plan · HubSpot one-time grade
- Around 30/moOtterly Lite $29/mo · CitationDesk Pro €29/mo
- 50–100/moHubSpot AEO $50/mo · Ahrefs Brand Radar from $50/mo (on Ahrefs plans) · Writesonic Starter $79/mo · Peec €85/mo · Trakkr $100/mo
- 250–399/moScrunch $250/mo · AthenaHQ Starter $295/mo · Goodie $399/mo
- Top tiersOtterly Premium $489 · Ahrefs Brand Radar up to $699 · Profound custom enterprise
Full comparison
| Tool | Entry price | Free option | Engines covered | Best for |
|---|---|---|---|---|
| CitationDeskThis site | Free — optional Pro €29/mo | Free readiness score + fix generator (no signup) | Score: readiness for ChatGPT · Claude · Perplexity · Gemini. Pro: Gemini grounding + OpenAI web search (Perplexity being added) | Solo operators, indie publishers, small content teams |
| Otterly.ai | $29/mo Lite → $489 Premium | Free trial only | ChatGPT · Google AIO · Perplexity · Copilot (Gemini, Claude, AI Mode as add-ons) | Solo marketers and small teams wanting daily tracking on a small budget |
| Peec AI | €85/mo → €425 | ✗ | Choose 3 engines per plan (ChatGPT, Perplexity, Gemini, Google AIO, AI Mode, Copilot…); more as add-ons | SEO teams and agencies wanting visibility, position and sentiment vs competitors |
| Scrunch AI | $250/mo Core | 7-day free trial | Core: ChatGPT · Perplexity · Google AIO · Copilot (9 on Enterprise) | B2B brands wanting agent-serving pages (AXP, on Enterprise) |
| AthenaHQ | Free plan · $295/mo Starter | Free plan (starter credits) | Free: 5 engines · Starter: 11 (adds AI Mode, Claude, Grok, DeepSeek, Meta AI, Mistral) | GEO teams wanting a built-in content optimization agent |
| Profound | Free trial → custom enterprise | 7-day trial (ChatGPT, Gemini, Google AIO) | Up to 9 answer engines on Enterprise | Mid-market / enterprise share-of-voice tracking |
| HubSpot AEO Grader | Free grade · $50/mo HubSpot AEO | Free one-time grade (no account) | ChatGPT · Perplexity · Gemini | Marketers wanting a free one-time brand-perception grade |
| Ahrefs Brand Radar | $50/mo → $699 (on Ahrefs plans) | Custom prompts included in any paid Ahrefs plan | 6 AI surfaces (+ YouTube/TikTok/Reddit) | Ahrefs users wanting broad AI + social tracking at scale |
| Trakkr.ai | $100/mo Growth | 14-day trial | All 8 models on every plan (ChatGPT, Perplexity, Gemini, Claude, Grok…) | Indie / SMB wanting daily tracking of every model at one price |
| Writesonic | AI tracking from $79/mo Starter | Free trial | Starter + Basic: ChatGPT · Gemini · Google AIO (tracker advertises 10 platforms) | Teams wanting AI content + visibility in one suite |
| Goodie AI | $399/mo Core | 7-day free trial | Core: 5 models · up to 13 on Enterprise (Claude at Enterprise) | Commerce brands and agencies wanting agentic optimization + SKU-level visibility (Pro) |
Prices, free options and engine coverage from each vendor’s public pricing page, re-checked 24 September 2026. Vendors change plans often; click a tool for the full side-by-side.
How do you choose?
The category splits cleanly by budget and breadth. The larger platforms — Profound (custom), AthenaHQ ($295), Scrunch ($250) — cover 9 to 11 engines on their bigger plans and add enterprise features: SSO at Profound and Scrunch, a certified GEO/SEO specialist at AthenaHQ, and Scrunch’s AXP agent-serving layer. Otterly ($29) and Peec (€85) sit lower: Otterly tracks four engines daily from its entry plan, and Peec tracks visibility, position and sentiment against competitors on three engines of your choice.
If you’re a solo operator, indie publisher, or small team, the paid plans start between $29 and $399/mo, and the free options are trials, starter credits or a one-time grade. CitationDesk is the outlier: a genuinely free Citation Readiness Score and a free fix generator (it writes your llms.txt, schema, and AI-crawler robots.txt — not just a report), no signup, and no paywall on any tool. The free score audits readiness for ChatGPT, Claude, Perplexity and Gemini. The optional Pro plan (€29/mo) adds a weekly report of citations found through Gemini grounding and OpenAI web search, with Perplexity being added. If you need more engines tracked every day, pick one of the monitoring tools in this guide.
The honest trade-off: the enterprise tools cover more surfaces and add competitive share-of-voice dashboards. If you need 9+ engines, impersonation monitoring (AthenaHQ) or a dedicated account team, pick one of them. If you want to audit your AI-citation readiness — and generate the exact fixes — without a $250+/mo commitment, start free.
Which one should you pick?
- Ecommerce and review sites
- Goodie lists SKU-level agentic commerce visibility on its Pro plan, and Profound lists ChatGPT Shopping tracking on Enterprise. Before paying for either, check that AI crawlers can read your product and review pages with the free readiness score.
- SEO agency
- Peec (€85/mo) plans run from 1 to 5 projects, with Looker Studio on its Advanced plan. Trakkr’s Scale plan tracks up to 10 brands with white-label client portals. Otterly includes unlimited team members on every plan.
- Enterprise brand
- Profound tracks up to 9 answer engines with SSO/SAML and SOC 2 on Enterprise. Scrunch Enterprise covers 9 LLMs with SSO and its AXP agent-serving layer. AthenaHQ Starter ($295/mo) already covers 11 models.
- Solo publisher
- Start with the free CitationDesk readiness score to see what blocks citations, then decide. CitationDesk Pro (€29/mo) sends a weekly report of the citations Gemini and OpenAI web search show for your pages. Otterly Lite ($29/mo) tracks 15 prompts daily across four engines.
Questions about AI visibility tool pricing
How do AI visibility tools compare on pricing?
The cheapest paid trackers start around 30 a month: Otterly Lite at $29/mo and CitationDesk Pro at €29/mo. Most team tools start between $79 and $399 a month (Peec, Trakkr, Writesonic, Scrunch, AthenaHQ, Goodie), and Profound prices enterprise plans on request.
Which AI visibility tools are free?
CitationDesk’s readiness score and fix generator are free with no signup. AthenaHQ has a free plan with starter credits, and HubSpot’s AI Search Grader is a free one-time grade. Otterly, Scrunch, Profound, Trakkr, Writesonic and Goodie offer free trials rather than free plans.
Which AI citation tracking tool fits ecommerce?
Goodie lists SKU-level agentic commerce visibility on its Pro plan, and Profound lists ChatGPT Shopping tracking on its Enterprise plan. For a smaller store, check first that AI crawlers can read your product and review pages, which the free CitationDesk score does.
Can any tool show every time ChatGPT cites my site?
No. The consumer ChatGPT app has no citation API, so every tool samples answers with its own prompts. CitationDesk Pro reads the surfaces that do expose citations (Gemini grounding and OpenAI web search today, Perplexity being added) and says so rather than estimating the rest.
See where you stand — free.
Score any URL across SEO, GEO, Dual Fit, Entity Coherence & Bot-Crawl Health, then generate the fixes. No signup, ~90 seconds.
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